🇮🇳 One Finance Cloud for all of BFSI

The Finance CRM Built for Indian BFSI

Sell lending, insurance, banking, fintech, and broking products from one configurable platform — covering the full journey from inquiry to onboarding, verification, disbursal or issuance, servicing, and renewals. Config over code, India-first, AI-native.

✓ One platform, every vertical • ✓ DPDP-aligned, India-hosted • ✓ Free plan to start

5-in-1

Lending, insurance, banking, fintech & broking

Config

Each vertical is configuration, not a code fork

AI-native

Scoring & next-best-action are first-class

India

DPDP-aligned consent and data residency

Shared primitives, configured per vertical

The same powerful core powers every BFSI product line — so you launch a new vertical by configuring it, not rebuilding.

Unified contact & lead spine

One 360° contact with many product-intent leads — home loan, car insurance, demat — de-duplicated on phone, email, and PAN, with a full activity timeline.

Capture + distribution engine

Omnichannel, zero-leakage capture and a rule builder that routes by product, location, language, source, and availability, with capping and SLA reassignment.

AI scoring & next-best-action

Rule-based plus ML scoring and a per-rep priority queue, with drop-off prediction and dormant-lead reactivation built in across every vertical.

No-code process & forms

Visual state-machine workflows and drag-drop, OTP-verified, resumable forms with conditional fields — reusable across lending, banking, broking, and more.

Journeys on WhatsApp + more

Segment-driven journeys over WhatsApp Business API, email, SMS, and in-app — drop-off recovery, renewal reminders, onboarding nudges, with goal tracking.

Compliance, RBAC & residency

DPDP-aligned consent, role-based access, multi-tenant isolation, timestamped audit trails, and India data residency — the BFSI non-negotiables.

Explore CRMLead Pro for your industry

One platform, configured for how India sells.

Frequently asked questions

Can one platform really run lending, insurance, banking, broking, and fintech?

Yes — that is the core idea. Each vertical is a configuration of shared primitives (forms, workflows, distribution rules, scoring, journeys) rather than a separate codebase, so a group selling multiple financial products runs them on one platform with shared contacts and per-vertical pipelines.

How is it India-first?

It captures DPDP-aligned consent, keeps RBI-friendly timestamped audit trails, supports WhatsApp and vernacular communication, and keeps data in India — with multi-tenant isolation and role-based access for partner and agency channels.

Does it replace my core / underwriting / KYC systems?

No. CRMLead Pro is the sales, onboarding, and servicing CRM layer. Your core banking, underwriting, policy admin, and KYC systems remain your systems of record, and CRMLead Pro integrates with them via API and webhooks.

Which vertical should I start with?

Start with the product line you sell most, then add others by configuration. Explore the dedicated pages for lending, insurance, banking, fintech, and broking to see vertical-specific features — they all run on the same Finance Cloud.

Run all of BFSI on one Finance Cloud.

Free to start. Configure your first vertical and go live, then add the rest. No credit card needed.

Start Free — No Credit Card
Zero-leakage capture AI scoring No-code workflows WhatsApp journeys